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You keep thinking

“I don’t know what I want to do, but I know this isn’t it” on the regular.


You have googled

thousands of different things, hoping for a formula to figure out what kinds of jobs would get you jumping out of bed, excited to go to work.


You are sick of

scouring bookstores (ok fine, Amazon) for how-to books on what you should do in your career.


You have opted into

tons of lists to cobble together various resources on the job search, the perfect elevator pitch the interview process.

Discovering Your Personal Legend Journal by The Heart Alchemist and Lisa Frumin


I have been in your shoes and I know what it is like, and you don’t have to stay stuck any longer.

And I can’t tell you how often I talk to people who feel so stuck, disengaged and ready to move on from their current roles.

They tell me, “I want a more meaningful career than my current one, but I have no idea what that would be” and “How am I ever going to figure out what kind of a career can make me happy?”


If so, the Discover Your Personal Brand Workbook is what you’ve been waiting for. I’ll help you craft your personal brand message that has you saying “THAT’S ME!” and feeling like anyone you talk to will want to hire you on the spot. In just a WEEK, this workbook will also help you update your cover letter and resume so you ditch the shame of a cookie-cutter, inauthentic depiction of who you are and instead you feel confident in how you are marketing your contributions and skills.

Imagine how it would feel to discover what you want to do in your career and be able to explain that to others, including in your networking meetings, job applications, and interviews, with confidence and joy.


In 2014, I began to question what I was doing in my life. I was successful in my career, making 6 figures and impacting an important policy realm in Washington, DC. But 5 years into this career, I felt totally unfulfilled. What once motivated me, no longer could get me out of bed.

I knew it was time to make a change but I did not know what that change would be.

I found my purpose…it hit me smack in the face in the middle of a phone call with a friend of mine while I was supporting her in discovering what she wanted to do in her career. That’s when I created the exercises that now make up the Discover Your Personal Brand Workbook.

Using these exercises, my clients have had tremendous success in discovering what kind of work would motivate them to jump out of bed each morning. Other clients used these exercises to effectively and clearly communicate their personal brand to future employers through resumes, cover letters and interviews. These people landed jobs in government, including the Federal Reserve Bank of New York and Office of the Mayor of the District of Columbia, and in the private sector, including Castalia Strategic Advisors, Booz Allen, McKinsey & Company and many more.

This workbook has been designed to give you clarity to get you the answers to your questions in just a WEEK so you can then go about your job search with purpose and excitement!

Discovering Your Personal Legend Journal


For just $147, you can literally save yourself hours of time and ultimately be in a prime position to start talk about what you want to do and target your job search PERFECTLY.

"When I started working with Lisa, I felt stuck. As a result of our partnership, I've become more in touch with my professional hopes and more confident in the ability to achieve them."

Angela Granese

Clarity on Career coaching services client, Clarity on Career coaching services client

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